Titlebook: Experiments on Decisions under Risk: The Expected Utility Hypothesis; Paul J. H. Schoemaker Book 1980 Springer Science+Business Media Dord

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Selvaraj Devi,Vairaperumal Tharmarajatory experiments (Slovic et al., 1977) on insurance behavior, particularly decisions involving low-probability, high-loss events. Relationships with this parallel research will be highlighted later in this chapter.

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Energy Efficient System Architectures,d the questionnaire in Appendix VII). To assess the influence of context, each question was presented in both an “insurance” and a “gamble” format. Subjects randomly received questions in one of these two contexts. Only simple lotteries were examined.

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Epilogue,. The four research studies described in this book have bearing on both components of the EU hypothesis. They should therefore be of interest to a wide audience comprised of persons who have descriptive, as well as normative, interests in EU theory.

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Adjourn

Expected Utility Theory, the attribute(s) under consideration. Both of these elements are captured through a utility function so that maximizing expected utility becomes the guide to rational behavior in more complex situations.

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