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Titlebook: Experience-Based Communication; Jens Ornbo,Claus Sneppen,Peter Franklin Würtz Book 2008 Springer-Verlag Berlin Heidelberg 2008 Architectur

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發(fā)表于 2025-3-21 16:13:32 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Experience-Based Communication
編輯Jens Ornbo,Claus Sneppen,Peter Franklin Würtz
視頻videohttp://file.papertrans.cn/319/318746/318746.mp4
概述Must-read for managers and organizations on powerful communication and marketing.International case studies show how to give corporate values and messages substance.Helps architecting corporate commun
圖書封面Titlebook: Experience-Based Communication;  Jens Ornbo,Claus Sneppen,Peter Franklin Würtz Book 2008 Springer-Verlag Berlin Heidelberg 2008 Architectur
描述.Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. ..This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors. ..If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book...".Experience-based Communication. .fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book?is a very valuable addition to the pantheon of the Experience Economy."..B. Joseph Pin
出版日期Book 2008
關(guān)鍵詞Architecture; CEO; Corporate Communication; Direct Marketing; Event Management; Import; Marketing Strategy
版次1
doihttps://doi.org/10.1007/978-3-540-78713-6
isbn_softcover978-3-642-44287-2
isbn_ebook978-3-540-78713-6
copyrightSpringer-Verlag Berlin Heidelberg 2008
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發(fā)表于 2025-3-21 22:25:48 | 只看該作者
Norse mythology would have us believe that the gods Odin, Vilje and Ve created the world; that while the three of them were walking along a beach they agreed to create man. They found two pieces of driftwood — one of ash and one of elm, and decided to make these the building blocks for the firsthumans.
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978-3-642-44287-2Springer-Verlag Berlin Heidelberg 2008
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Being Discharged Under Don’t Ask, Don’t Tellally the CEO and Communications Director informed us that the company had undergone a lengthy process in order to define a series of values that effectively described the firm. When asked what these were, the managers were able to remember only a few of them; they did, however, stress that humanity
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https://doi.org/10.1057/9781137314680al when it comes to creating values in society. Companies have realized that they can no longer differentiate themselves through products and services alone. The market is full of identical products and services. To create value and secure their survival, companies must be more innovative. So we ask
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Working Lives of Men Aged 60 and Older, more visible than everyone else in order to stay afloat at all..Gaining people’s attention can create awareness, recognition and visibility. But having done this you must find some way to make them remember you whenever the need arises. One of the basic elements in the creation of positive experien
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California, Seattle, Miami (2),amatize them. The word . derives from the Greek verb . (“to act” or “to do”) and it refers to words and actions used to express a particular message..Traditional, non-marketing issues such as management, PR, architecture and design, etc. must support the messages you send, both internally and extern
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