| 書(shū)目名稱 | Evolution of Destination Planning and Strategy |
| 副標(biāo)題 | The Rise of Tourism |
| 編輯 | Larry Dwyer,Renata Tomljenovi?,Sanda ?orak |
| 視頻video | http://file.papertrans.cn/318/317721/317721.mp4 |
| 概述 | Fills the gap in tourism planning literature on one of the most important tourism regions in the Mediterranean.Delivers key research and planning resources for a country which has limited presence in |
| 圖書(shū)封面 |  |
| 描述 | This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes..The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.. |
| 出版日期 | Book 2017 |
| 關(guān)鍵詞 | tourism planning; Tourism vision; destination management; tourism policy; Destination image; Tourism attr |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-42246-6 |
| isbn_softcover | 978-3-319-82536-6 |
| isbn_ebook | 978-3-319-42246-6 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
|Archiver|手機(jī)版|小黑屋|
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