Titlebook: European Retail Research; 2013, Volume 27, Iss Hanna Schramm-Klein,Thomas Foscht,Bernhard Swoboda Book 2014 Springer Fachmedien Wiesbaden 2

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https://doi.org/10.1007/978-1-4615-5069-3efulness, perceived fun, and attitude towards the use of self-service technologies are the main predictors of service loyalty. Retailing firms should focus on perceived usefulness and fun when communicating the benefits of self-service technologies to their customers.

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1867-8785 ed either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.978-3-658-05312-3978-3-658-05313-0Series ISSN 1867-8785 Series E-ISSN 2364-589X

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