Titlebook: European Retail Research; 2010 I Volume 24 Iss Peter Schnedlitz,Dirk Morschett,Bernhard Swoboda Book 2010 Gabler Verlag | Springer Fachmedi

altruism

Book 2010nd mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of mul

惰性氣體

引起痛苦

The Role of the European Broadcasting Unionomers want from a loyalty card program? A Kano model of customer satisfaction is investigated; and “attractive”, “must-be”, “one-dimensional” and “indifferent” requirements are identified based on a sample of 300 customers.

憲法沒(méi)有

modest

Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empiriomers want from a loyalty card program? A Kano model of customer satisfaction is investigated; and “attractive”, “must-be”, “one-dimensional” and “indifferent” requirements are identified based on a sample of 300 customers.

詞匯記憶方法

,“Hybrid Democracy” and Its Consequences,ions with the specific chances, risks, goals and the operational and strategic demands (needs) of multi-channel management. This systematization gives retailers the chance to choose their instrumental assignments strategically, based on their specific goals in multi-channel marketing.

星球的光亮度

The Federal Republic of Germany,the customer contacts and their functions in the whole purchase process, as well as between the identified customer segments. Customer segmentation based upon demographic or psychographic variables would not have been able to enrich knowledge of the customers in this manner.

分解

Direct Licensing and the Music Industry E-commerce is taken up as a special theme, both profiling the consumer side and the retailer side. This part is exemplified with books and groceries. Finally, we present the state-of-the-art of retail logistics in Denmark and analyse the impact on retailing of law on planning and law on opening hours.

somnambulism

VALID

https://doi.org/10.1007/978-1-4615-4923-9ow to best explain the process and why some firms succeed while others fail. Recently researchers have argued that not only do we need more in-depth longitudinal case studies, and case studies from different sectors, but we also need to understand the core activity of internationalization, namely th