Titlebook: European Airport Retailing: Growth Strategies for the New Millennium; Paul Freathy,Frank O’Connell Book 1998 Paul Freathy and Frank O’Conn

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Future Developments in Airport Retailing,he air transport industry. While retailing continues to remain a response to the cultural demands of the market it serves, the increasingly international nature of the passenger market has meant that airports require a flexible and proactive approach. Constant change is a characteristic of the indus

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Future Developments in Airport Retailing,try, and airport retailing, subsumed within this broad definition, has been no less affected by these developments. An understanding of the factors that will continue to influence airport retailing into the next century is as much reliant upon macro-environmental factors as sector-specific pressures.

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contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.978-1-349-40125-3978-0-230-37116-3

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Die Unsichtbarkeit der Unmittelbarkeit,ought remains more recent however. As Brown (1995) maintains, it was Drucker (1954) who first highlighted the pivotal importance of the consumer in the successful development of a business and who drew the distinction between the sales and the marketing function.

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https://doi.org/10.1007/978-3-658-24471-2e of this chapter is to examine these practices from an airport’s perspective. As in previous chapters it will be possible to identify similarities between the employment practices of airports and other retail sectors. However, because of the unique nature of airport trading, alternative HR approaches are often required.

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