Titlebook: Ethics, Social Responsibility and Sustainability in Marketing; Ipek Altinbasak-Farina,Sebnem Burnaz Book 2019 The Editor(s) (if applicable

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https://doi.org/10.1007/978-3-642-31994-5ctively, reveal that the VS lifestyle of university students reflects a multidimensional aspect. After purification processes, the scale that is presented in this study consists of four sub dimensions as the Responsible Shopper, the Local Shopper, the Yoda, and the No Media. Taking into consideratio

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Die Sicherheit von Automatisierungssystemen,nce, whereas institutional and campus-related sustainability practices receive less attention. The findings of this study also indicate that the various sustainability scores of the universities differ in terms of their ownership type, age, and size.

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Inverted Definitions and Their UsesBoP debates will not only increase their robustness but also generates new and innovative thinking to support marketing managers who seek to engage in BoP contexts but are unsure of the tendentious question of poverty alleviation whilst making profits.

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Ethics, Social Responsibility and Sustainability in Marketing

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Consumer Perceptions and Responsiveness Toward CSR Activities: A Sectoral Outlook 388 validated questionnaires. The results show that consumers have significantly different perceptions and reactions toward CSR activities. Their perceptions of CSR form brand perceptions such as brand image and trust. Brand perceptions are affective on brand attitude, and brand attitude is affecti

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Analyzing the Effect of Corporate Social Responsibility Perception on Organizational Identification ate social responsibility (CSR) activities explain the employees’ organizational identification. In addition, it has been determined that the employees’ CSR perceptions differ according to demographic specifications and seniority, but they do not differ according to age, gender, and position.

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Non-profit Foundation and Brand Alliances as a Reputation Management Tool quality of the brand variables. The results indicate that when brands alliance with a good reputation non-profit consumers tend to be more positive to brands according to their demographic characteristics.