Titlebook: Ethics in Investment Banking; John N. Reynolds,Edmund Newell Book 2011 Palgrave Macmillan, a division of Macmillan Publishers Limited 2011

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Encouraging Sustainable Consumer Behavior: A Stakeholder Approachtensive review of marketing and sustainability literature was conducted. Based on a sustainable marketing framework and a stakeholder orientation, this study proposes that the role of key parties including upstream and downstream institutions should be emphasized to encourage sustainable behavior am

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