Titlebook: Estimation of Willingness-to-Pay; Theory, Measurement, Christoph Breidert Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wie

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AXIS

Rethinking Peace and Conflict Studiesapter 1) and Monroe (2003, chapter 1)). In order to set a good price a marketer has to anticipate the market’s price response behavior. That is, the marketer needs valid estimations of the consumers’ willingness-to-pay.

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Empirical Investigation: Nokia study,illingness-to-pay (WTP) that can be used for market simulations. The goal of the simulations is to optimize bundling strategies for joint sales of a telephone with a contract and suitable accessories in the online shop.

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#decolonization2point0: Follow the Star,illingness-to-pay (WTP) that can be used for market simulations. The goal of the simulations is to optimize bundling strategies for joint sales of a telephone with a contract and suitable accessories in the online shop.

TIGER

Book 2006rketing strategies (e. g. , product bundhng) are considered by the manage- ment. While asking customers directly for their wiUingness or unwillingness to purchase a specific product at the designated price commonly results in unreahstic estimates, ex- perimental survey-based methods turned out to be

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