Titlebook: Essays on congruence theory in marketing; Special focus on dig Robér Rollin Book 2022 The Editor(s) (if applicable) and The Author(s), unde

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書(shū)目名稱(chēng)Essays on congruence theory in marketing影響因子(影響力)學(xué)科排名




書(shū)目名稱(chēng)Essays on congruence theory in marketing網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱(chēng)Essays on congruence theory in marketing網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




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Explosive

2626-3327 el" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers‘ product evaluation, and purchase intention.978-3-658-39363-2978-3-658-39364-9Series ISSN 2626-3327 Series E-ISSN 2626-3335

FACT

2626-3327 ic that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer‘s interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and fe

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違反

Introduction,n be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer’s interaction with a digital product is always mediated by technology like a computer or mobile device.

Irritate

Structure and Content of the Essays, products. The five essays focus on the four previously explained research targets, with relevant questions for marketing literature and management. This chapter presents summaries of the five essays, providing an overview of the thesis.

Irritate

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Public discourse beyond national borders, products. The five essays focus on the four previously explained research targets, with relevant questions for marketing literature and management. This chapter presents summaries of the five essays, providing an overview of the thesis.