Titlebook: Ernest Dichter and Motivation Research; New Perspectives on Stefan Schwarzkopf (Associate Professor in Busines Book 2010 Palgrave Macmilla

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Armando Rossi M.D.,Giorgio Rossi M.D.es about the ‘Depth Boy’ (Der Tiefenheini), Wündrich-Mei?en’s resentment towards the younger generation of advertising men, who had fallen under the spell of motivational research, becomes concrete and tangible (Wündrich-Mei?en 1965: 26–29). The story tells how in a train compartment an elderly gent

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From Vienna to the United States and Back: Ernest Dichter and American Consumer Cultureorno asserted that what they called the culture industry had succeeded in shaping taste, as intermediary institutions such as the family had weakened. Capitalism in their eyes powerfully formed consumer culture which, in turn, promoted a false consciousness among consumers, degrading their lives and

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Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consuty. From the perspective of social anthropology, it seems only clear that people tend to behave religiously vis-à-vis supernatural powers no matter what their origins may be. We idolise or demonise such powers, we adore or fear them. Vance Packard, who in 1957 warned against invisible practices of s

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Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Ilitical rights and social equality, the issue of contested gender roles was relevant for Dichter’s family, too. His autobiography clearly shows that his mother was not only responsible for the family income but was also recognised as the ‘head’ of the family. Although this was rather due to his fath

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The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe review the content of 87 research reports for French firms and French-speaking accounts filed at the Ernest Dichter Archive in Vienna. My point here is not to deliver a complete study of the topic, but rather to draw a first sketch and identify the main features of a topic that deserves further enq

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Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies inlysis, his research theories and practices were appropriated, reworked and reinterpreted. Moreover, his theories had to compete with other theoretical schools in the area of psychological market research in the countries he expanded to. These ‘local’ schools were often far better adapted to the cond