Titlebook: Entrepreneurship in the Digital Era; Case Studies, Approa Daniel Schallmo,Jens P?tzmann,Thomas Clau? Book 2023 The Editor(s) (if applicable

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,Self-Employed Entrepreneurs’ Digital Mindset,tal communication and cooperation tools, (2) if yes, what are the differences in the digital mindset gap, (3) and finally, what can explain the digital mindset gap? The work method is a repeated survey, where answers are statistically compared to illuminate the digital mindset gap on various paramet

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Logo Creation with Archetypes: Using Archetypical Shapes to Design Brand-Compliant Logos for Start-design the shapes of brand logos. Quantitative research was undertaken with a group of German consumers, and six structured interviews were conducted with experts from business and science. The results show that archetypical and anti-archetypical shapes can be identified for all archetypes. These fi

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Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands,rs, colour associations with an archetypal model were investigated through a quantitative online survey. The archetypes and anti-archetypes from the model by P?tzmann & Hartwig were briefly presented to the participants with their most concise characteristics and properties (P?tzmann & Hartwig, Mark

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Classification of Born-Global Firms: The Case of Japanese High-Tech Startups,ucted a study of Japanese high-tech startups to identify the process of early internationalization in firms with a large domestic market and few incentives to internationalize. We found that international entrepreneurship and the conditions in the domestic market affect early internationalization. O

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