Titlebook: Entrepreneurial Innovation and Leadership; Preparing for a Digi Nancy Richter,Paul Jackson,Thomas Schildhauer Book 2018 The Editor(s) (if a

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The Editor(s) (if applicable) and The Author(s) 2018

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https://doi.org/10.1007/978-3-319-71737-1innovation; economic development; start-ups; ventures; expansion; policy; business research

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Thomas Kunz,Annika Selzer,Ulrich WaldmannMarketing and sales competencies are crucial for founders setting up a new business. This chapter investigates what competencies founders need to develop in order to make the marketing and sales activities of an Internet-enabled startup successful and lead it to profitability and growth.

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Do You Have What It Takes to Become an Internet Entrepreneur? The Key Competencies of Successful FoMarketing and sales competencies are crucial for founders setting up a new business. This chapter investigates what competencies founders need to develop in order to make the marketing and sales activities of an Internet-enabled startup successful and lead it to profitability and growth.

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Nancy Richter,Paul Jackson,Thomas SchildhauerGoes beyond simply outlining ‘critical success factors’ of startups and discusses the network of factors that influence successful organisations.Investigates the role of entrepreneurship for a nationa

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