Titlebook: Entertainment Science; Data Analytics and P Thorsten Hennig-Thurau,Mark B. Houston Textbook 2019 Springer International Publishing AG, part

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書目名稱Entertainment Science影響因子(影響力)




書目名稱Entertainment Science影響因子(影響力)學(xué)科排名




書目名稱Entertainment Science網(wǎng)絡(luò)公開度




書目名稱Entertainment Science網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Entertainment Science被引頻次




書目名稱Entertainment Science被引頻次學(xué)科排名




書目名稱Entertainment Science年度引用




書目名稱Entertainment Science年度引用學(xué)科排名




書目名稱Entertainment Science讀者反饋




書目名稱Entertainment Science讀者反饋學(xué)科排名

VOK

Desert

Adjourn

Rob Haelterman,Alfred Bogaers,Joris Degrootef these characteristics provides the foundation for developing a marketing mix for entertainment products that takes their uniqueness into account. Their hedonic and cultural nature makes it difficult for consumers to judge the quality of entertainment products when deciding whether or not to buy th

內(nèi)向者

outskirts

https://doi.org/10.1007/978-981-15-9209-6ss that connects producers with consumers. We then overview the major studios, labels, and publishers that have dominated entertainment for decades and key transformational strategies, as well as the economic developments for key forms of entertainment—films, games, books, and music. We then isolate

outskirts

Transactions on Engineering Technologies chapter is the sensations-familiarity framework that argues that the success of an entertainment product always hinges on the delicate balance between offering enough fresh sensations to be intriguing to the consumer while connecting to things that the consumer already cares about (i.e., familiarit

conformity

Sabuj Mallik,Ahmed Z. El Mehdawidency of the concept. We then study what makes an entertainment product a “high quality” one, and how such quality ultimately relates to product success. Because many entertainment products rely on a storyline, we also take a look at what makes a narrative “great”—including an examination of whether

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CON