Titlebook: Entering the Global Arena; Emerging States, Sof Jonathan Grix,Paul Michael Brannagan,Donna Lee Book 2019 The Editor(s) (if applicable) and

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,Russia’s Unique Soft Power Strategy,xample of an ‘emerging state’ using sports mega-events is because, in general, the academic literature fails to recognise the variety of motives behind the hosting of such prestigious sporting spectacles. While it is relatively clear that the vast majority of states seek to use sports mega-events (S

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,China’s Coming Out Party? The Beijing Olympics, 2008,cs in 2008 arguably acted as an extra impetus to the inexorable rise of China. Since then, China has been feted in the UK, playing a leading role in developing the UK’s nuclear power station at Hinkley Point, has begun creating the ￡900?billion ‘One Belt, One Road’ economic development initiative an

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Conclusion, each soft power resource in turn: culture, tourism, branding, diplomacy and trade. Further, we discuss whether it is possible to discern a specific soft power strategy related to emerging states. The following three key themes are discussed: first, the idea that soft power strategies may be interna