| 書(shū)目名稱 | Engagement of Intercultural Project Customers |
| 副標(biāo)題 | A Relational Model |
| 編輯 | Patrick Lückmann |
| 視頻video | http://file.papertrans.cn/311/310618/310618.mp4 |
| 概述 | Examines the specific needs of culturally diverse costumers and sponsors.Introduces a relational model for intercultural management.Gives guidelines for practitioners in culturally diverse environment |
| 叢書(shū)名稱 | Contributions to Management Science |
| 圖書(shū)封面 |  |
| 描述 | .This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. ??. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.. |
| 出版日期 | Book 2020 |
| 關(guān)鍵詞 | Stakeholder management; Intercultural management; Costumer integration; Models of intercultural compete |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-39485-1 |
| isbn_softcover | 978-3-030-39487-5 |
| isbn_ebook | 978-3-030-39485-1Series ISSN 1431-1941 Series E-ISSN 2197-716X |
| issn_series | 1431-1941 |
| copyright | Springer Nature Switzerland AG 2020 |
|Archiver|手機(jī)版|小黑屋|
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