Titlebook: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces; Madhu Viswanathan,S. Gajendiran,R. Venkatesan Book 2008 Spring

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惡臭

Basic Research on Low-Literate, Low-Income Buyers and Sellers, background on the individual context and the larger marketplace context, followed by brief profiles of a buyer and a seller that put human faces to our research. We also discuss product interactions, marketplace interactions, and unique characteristics of the product and market interactions that we

先兆

Developing a Consumer and Entrepreneurial Literacy Educational Program,scribe the need for such a program, and the philosophical orientation, content, and instructional methods, relevant to the development of the program. The details of the 5-day educational program are presented. Piloting, implementation and assessment of the program to date are discussed.

BLOT

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Anal-Canal

,Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy,relative assessment of one’s own strengths and weaknesses, and competitors’ strengths and weaknesses, in light of the customer needs to be addressed. Emphasized here is the need to carefully evaluate a business opportunity and work through it before deciding to pursue it. Another central issue cover

Graduated

,Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy,ationship between price and quality, and the relationship between price and volume are covered under pricing. Distribution is covered by using the concept of a value chain introduced on the first day. Again, participant-groups are asked to choose a particular product and work out various steps in th

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