Titlebook: Empowering Brands with Customer Integration; Classification, Bene J?rg Sesselmann Book 2016 Springer Fachmedien Wiesbaden 2016 Customer Int

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Empowering Brands with Customer Integration978-3-658-11639-2Series ISSN 2625-3577 Series E-ISSN 2625-3615

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https://doi.org/10.1007/978-3-658-44598-0s, a classification system is being developed. The classification is based on existing categorization attempts, several concepts describing different forms of customer integration and the analysis of actual cases. The criteria are first reviewed briefly and then assembled into a classification matri

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Classification of Customer Integration,s, a classification system is being developed. The classification is based on existing categorization attempts, several concepts describing different forms of customer integration and the analysis of actual cases. The criteria are first reviewed briefly and then assembled into a classification matri

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Classification of Customer Integration,x. This matrix serves as a basis for the development of a theoretical framework of benefits and success factors and the selection and discussion of specific case studies in the empirical research part of this thesis.

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