Titlebook: Empirical Studies of an Internet and Service Based Economy; The Case of the Kurd Nabaz T. Khayyat,Goran M. Muhamad Book 2023 The Editor(s)

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Adoption of Social Media in Small and Medium Enterprisesse in the number of social media active users is an indication of significant development of several social media platforms. This chapter deals with the adoption of social media in small and medium enterprises (SME) in the Kurdistan region of Iraq (KRI). It specifically investigates how SMEs are usi

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Effects of Social Media Reviews on Customers’ Purchase Intention in Erbilming to attract customers, social media platforms provide the means for customers to generate online content in forms of reviews for the services been demanded. This study investigates the effects of consumers’ Facebook reviews on people’s purchasing intentions. A special emphasis is on the restaura

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