Titlebook: Emotional Engineering, Vol.5; Shuichi Fukuda Book 2017 Springer International Publishing AG 2017 Brand experience.Customer experience.Emot

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Cognitive Mechanism in Selecting New Products: A Cognitive Neuroscience Perspective,ple do not necessarily recognize the influences on their own preferences and misrecognize the rationale for their preferences. Neuromarketing, which is the application of neuroscientific findings to marketing has been gaining attention as a method of exploring concealed consumer needs. This chapter