Titlebook: Emotional Engineering vol. 2; Shuichi Fukuda Book 2013 Springer-Verlag London 2013 Emotional Engineering.Expectation Management.Human Beav

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Emotion and Innovation, products. How we can reduce their anxieties is very much important for our innovative products to be accepted by them. Therefore, true innovation is more emotional than technical. How we can make our innovation more emotional and acceptable is discussed with illustrative cases.

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