Titlebook: Emotional Banking; Fixing Culture, Leve Duena Blomstrom Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Banking.Digital bank

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The Relationship Between Financial Services and Technologyood by “FinTech,” to whether banks are likely to retain the direct relationship to the consumer or will become what is commonly referred to as “dumb pipes”—i.e., offerers of banking services infrastructure for other players who will design better frontend experiences.

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FinTech—Trends, Players, Challengers, and Bubbles from buzzwords to categories of technology where innovation is happening overall, as well as back-end and front-end specifically. Categories of FinTech challengers as well as identifying the real threat.

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What Is Emotional Bankingnt answer being “no”?—springs an exploration of the irrational loyalty that keeps consumers attached to their bank to a greater extent than they are to their spouse. An examination of the concepts of Good and Bad Money Moments as well as examples of the surprise and delight true brands can elicit th

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Changing Culture to Build a Brandannot do so before deep cultural transformation, and shows an example of a bank (DBS) who has underwent conscious change in their culture to achieve this. It also introduces the sine qua non elements that will affect said change: knowledge, courage (and its relationship to language), and passion and