Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

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AGGER

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institutions, and policies, as well as emerging threats and.This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncer

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Shanka Walia,Chandni Sharma,Amitabha Acharyaizing a comparison of Japanese and Western firms. We examine a sample of eight pharmaceutical companies: four Japanese-based firms and four Western-based firms. Our objective is to assess whether there is any difference between Japanese and Western firms in terms of the level of CSR.

使痛苦

Crohns-disease

Nano-pattern Formation Using Liquid Siliconlity along with social responsibility also has a positive direct effect on an SME’s international performance. Thus, the study links global marketing, strategic management, and sustainability literatures to explain the emerging paradigm of sustainable international entrepreneurship.

Mosaic

Crayon

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