Titlebook: Electronic Business and Marketing; New Trends on its Pr Tokuro Matsuo,Ricardo Colomo-Palacios Book 2013 Springer-Verlag Berlin Heidelberg 2

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Context-Aware Advertising in Pervasive Computing Environment,article describes a new type of context-aware advertising that employs context information obtained by ubiquitous sensors. We also introduce examples of context-aware advertising on our lifelogging and recommender systems.

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POST-VIA: Develop Individualized Marketing Strategies for Tourists,often controversial and always random) to complete the valuable data of subjective perception, it offers an attractive product catalog and services compelling enough to take the time and the interest to collaborate.