Titlebook: Effective Entrepreneurial Management; Strategy, Planning, Robert D. Hisrich,Veland Ramadani Textbook 2017 Springer Nature Switzerland AG 2

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Creativity, Innovation and Entrepreneurial Manager,tanding of the aspects of creativity and its contribution to innovation. The creative process is discussed along with some creative problem solving techniques. This chapter concludes with a discussion on the link between creativity and innovation and a discussion of various aspects and forms of innovation.

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engagement

Entrepreneurial Marketing Mix,, price, place (distribution) and promotion. Then, the differences and similarities of traditional and entrepreneurial marketing elements and contents are discussed. The chapter concludes with a discussion of basic forms of entrepreneurial marketing such as guerrilla, ambush, buzz and viral marketing.

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Organizing an Entrepreneurial Venture,iscussion of the reasons for selecting one legal form over alternative forms. Then, the chapter focuses on the legal forms of business available in the United States. The chapter concludes with a discussion of Board of Advisors or a Board of Directors.

鴕鳥

E-commerce Challenges and Entrepreneurial Manager,e definitions of e-commerce, differences between e-commerce and traditional commerce, pure and partially e-commerce. In other sections are discussed the basic types of e-commerce, benefits from e-commerce and barriers of e-commerce implementation.

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