| 書目名稱 | E-commerce Platform Acceptance |
| 副標(biāo)題 | Suppliers, Retailers |
| 編輯 | Ewelina Lacka,Hing Kai Chan,Nick Yip |
| 視頻video | http://file.papertrans.cn/301/300194/300194.mp4 |
| 概述 | Provides a comprehensive view on e-commerce acceptance from the perspectives of suppliers, retailers and consumers.Identifies the opportunities and threats deriving from acceptance of e-commerce.Explo |
| 圖書封面 |  |
| 描述 | .This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance and is one of the first to provide a holistic perspective of how each party in the supply chain is affected?by e-commerce acceptance..E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space and therefore this digital platform has already established for itself a major role in tod |
| 出版日期 | Book 2014 |
| 關(guān)鍵詞 | E-commerce Acceptance; Information Systems; Marketing on Digital Platforms; Suppliers, Retailers, and C |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-06121-4 |
| isbn_softcover | 978-3-319-37677-6 |
| isbn_ebook | 978-3-319-06121-4 |
| copyright | Springer International Publishing Switzerland 2014 |
|Archiver|手機(jī)版|小黑屋|
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