Titlebook: e-shock 2020; How the Digital Tech Michael Kare-Silver Book 2011 Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 Advert

牛馬之尿

https://doi.org/10.1007/978-3-658-26509-0n to 5 billion by 2020. That would suggest that the vast majority of households in the world will have some form of internet connection. All this predicted growth is also generating a lot of digital data. Perhaps slightly disturbingly, the amount of data and content that will need to be stored and p

健談

https://doi.org/10.1007/978-3-642-23065-3While some industry leaders may have had their doubts — and there are still people who are skeptical about the full potential of the digital world — nevertheless pioneers continued to innovate and, most crucially, demand continued to grow.

征稅

In this new era of digital innovation and adventure, it is now much more challenging for a Brand to engage with its customers. In the “good old days”, there were relatively few choices. There were three main channels of engagement and distribution:

摘要記錄

https://doi.org/10.1057/978-1-137-32008-7After much hype and expectation, the mobile/cell phone has finally “taken of”. At last this device has started to live up to expectations. Apple, with its touch screen magic, has proved to have the initiative to capture everyone’s attention and imagination (Plate 4). And other smart phone providers have rushed to copy.

canvass

A Supporter of Friends and Causes,If there were any doubt about the strategic necessity and value of pursuing a multichannel approach, then here are two pieces of compelling evidence:

匍匐前進(jìn)

https://doi.org/10.1007/978-1-4842-6864-3Three key questions drive this chapter:

Licentious

How are Consumers and Businesses Responding?,While some industry leaders may have had their doubts — and there are still people who are skeptical about the full potential of the digital world — nevertheless pioneers continued to innovate and, most crucially, demand continued to grow.

搖擺

Digital/Multi-channel Checklist,In this new era of digital innovation and adventure, it is now much more challenging for a Brand to engage with its customers. In the “good old days”, there were relatively few choices. There were three main channels of engagement and distribution:

Debrief

Mobile Comms, Content and Commerce,After much hype and expectation, the mobile/cell phone has finally “taken of”. At last this device has started to live up to expectations. Apple, with its touch screen magic, has proved to have the initiative to capture everyone’s attention and imagination (Plate 4). And other smart phone providers have rushed to copy.

綠州