Titlebook: E-Commerce and Web Technologies; 7th International Co Kurt Bauknecht,Birgit Pr?ll,Hannes Werthner Conference proceedings 2006 Springer-Verl

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Persuasive Online-Selling in Quality and Taste Domainsa conceptual scheme to classify the driving factors for creating a persuasive online shopping experience with recommender systems. We discuss these concepts on the basis of several fielded applications. Furthermore, we give qualitative results from a long-term evaluation in the domain of Cuban cigars.

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