Titlebook: E-Business. Digital Empowerment for an Intelligent Future; 22nd Wuhan Internati Yiliu Tu,Maomao Chi Conference proceedings 2023 The Editor(

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How Story Plot Affect the Effect of Short Video Marketing,ected results. There are many factors that affect the marketing effect. This study aims to explore how the narration of short video, especially the story plot, impress consumers to realize marketing goals, on the basis of Narrative Transportation Theory. In this study, 402 sample questionnaires were

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A Study of Consumer Purchase Intentions in E-Commerce Live Broadcast for Eye Health Products Based new blue ocean market. To identify the factors influencing the purchase intention of eye health products, by integrating the SOR model, TAM theory, persuasion theory, and health belief model, a theoretical framework for influencing consumer decisions is constructed from the perspective of product an

EXTOL

Price and Service Decisions in a Joint Product Network Under Demand Uncertainty,on network topology where the producers simultaneously determine outputs and retail prices of joint products. Three features of our model are worth stressing: First, the model focuses on the pricing and output decisions of a joint product network. Joint pricing mode has been used to optimize the ben

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The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of PL and real KOL on consumers’ purchase intentions in different product types (search goods and experience goods) concerning the SOR model and using perceived trust and consumer identification as mediating variables. We collected 248 valid data through questionnaires and used SPSS and Process model 4

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Examining the Relative Importance of Factors Influencing Perinatal Anxiety in Different Perinatal Pcially during the Covid-19 pandemic, have focused on pregnancy symptoms at a certain time. This study aimed to describe the prevalence of anxiety in four perinatal periods and to determine the relative importance of factors influencing anxiety in different perinatal periods during the Covid-19 pande