Titlebook: E-Business Essentials; Building a Successfu Hamed Taherdoost Textbook 2023 The Editor(s) (if applicable) and The Author(s), under exclusive

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https://doi.org/10.1007/978-94-017-4963-3rong customer relationships online. It provides an overview of CRM in e-business, including its components, implementation best practices, and benefits and challenges. The chapter defines and explains CRM in the context of e-business, emphasizing its role in understanding customer needs and preferen

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marketplace. Incorporating technology into daily operations enhances efficiency and productivity. This chapter provides a brief introduction to e-business adoption, highlighting its significance for modern businesses and the factors that influence its spread. Various factors shape the implementation

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Studies in Industrial Organizationtes informed decisions, operational improvements, and overall development. This chapter provides an overview of essential metrics and technologies for analysis and performance measurement, including web analytics, social media metrics, customer satisfaction evaluation, financial analysis, and perfor

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Textbook 2023The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement,