Titlebook: Disruptions, Diversity, and Ethics in Marketing; First International Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar Conference proceed

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ain contribution of the work is to empirically test the relationship between these two variables in the case of Spain by taking into account the differences between regions. For further research, other quality measures and satisfaction indices should be implemented in order to complete the recent wo

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https://doi.org/10.1007/978-3-030-45756-3, with significant differences between the two groups, in addition to enriching their educational experience. This research highlights the importance of integrating art into the educational curriculum as well as the application of active methodologies in the teaching process in order to improve both

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are influenced by firm relationships such as affiliation, coordination, collaboration, and strategic networks. These relationships influence the degree of non-spatial proximities such as social, cognitive, institutional, and organizational dimensions. Moreover, each facet of non-spatial proximity s

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ion of sustainable practices. By fostering collaborative partnerships and demonstrating a firm commitment to sustainability, companies can enhance their social and environmental responsibility while strengthening their competitive advantage. The study also explores the moderating effect of firm atti

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https://doi.org/10.1007/978-3-642-61763-8ic era, the golf course experience or the health factor is less important for practicing this sport than the natural surroundings or the environmental factor. This research makes an important breakthrough by finding that golfers’ intentions to participate are influenced by their perception of the en

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Conference proceedings‘‘‘‘‘‘‘‘ 2025collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as ma

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