Titlebook: Dynamic Models of Advertising Competition; Gary M. Erickson Book 2003Latest edition Springer Science+Business Media New York 2003 Advertis

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專心

Analysis of a Diffusion Triopoly,ence” that indicate that a competitor’s existing customers are assumed to be a positive factor in attracting new customers from the part of the market that are not currently customers of any of the competitors. Advertising is assumed to exert an “external influence” on currently uncommitted customers.

decipher

Summary and Final Considerations, approach for duopolies and for triopolies the dynamic conjectural variation approach of Erickson (1997), in the search for useful alternatives to the unsatisfactory open-loop concept. Each of the alternative approaches has advantages but also limitations.

嘲笑

Pathogen

https://doi.org/10.1007/978-3-642-56961-6of competitors studied, the nature of competitive interaction, and the information base of the competitors involved. Generally, studies have assumed a game theory framework, in which each of the various competitors is a decision maker, although some (e.g. Horsky 1977) study only the decisions of a s

ALIEN

ALIEN

Ausblick,subject to the dynamic constraint.In the Vidale-Wolfe model we analyze, each competitor’s advertising is used to attract industry sales ., which are divided between the two competitors according to brand-strength parameters γ., γ.. The industry sales level changes dynamically according to (4.2). The

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晚來的提名

Gütermarktorientiertes Umweltmanagementence” that indicate that a competitor’s existing customers are assumed to be a positive factor in attracting new customers from the part of the market that are not currently customers of any of the competitors. Advertising is assumed to exert an “external influence” on currently uncommitted customer