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Titlebook: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels; Investigating the Ph Katja Wagner Book 2021 The

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發(fā)表于 2025-3-21 19:09:03 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
副標(biāo)題Investigating the Ph
編輯Katja Wagner
視頻videohttp://file.papertrans.cn/283/282902/282902.mp4
叢書名稱Handel und Internationales Marketing Retailing and International Marketing
圖書封面Titlebook: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels; Investigating the Ph Katja Wagner Book 2021 The
描述Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
出版日期Book 2021
關(guān)鍵詞Conversational Agents; Anthropomorphism; New Technologies and Digital Channels; Artifical Intelligence;
版次1
doihttps://doi.org/10.1007/978-3-658-35150-2
isbn_softcover978-3-658-35149-6
isbn_ebook978-3-658-35150-2Series ISSN 2626-3327 Series E-ISSN 2626-3335
issn_series 2626-3327
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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發(fā)表于 2025-3-21 23:00:47 | 只看該作者
Essays,as smart home devices. In the first three quarters of 2017, more than 17?million smart speakers were delivered worldwide, and another 16?million were delivered during the holiday season. This development indicates a substantial shift in web content usage and reception behavior.
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發(fā)表于 2025-3-22 07:17:58 | 只看該作者
Book 2021on and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
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發(fā)表于 2025-3-22 11:35:02 | 只看該作者
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發(fā)表于 2025-3-22 14:04:07 | 只看該作者
2626-3327 e development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected
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發(fā)表于 2025-3-22 17:49:30 | 只看該作者
Die Rechnungslegung von Spitzenleistungen perspectives. Six empirical studies aim to provide a deeper and more comprehensive understanding of consumers’ intentional behavior with respect to various phenomena. Some essays focus on a more holistic examination, while others provide a more detailed exploration of a special aspect.
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