Titlebook: Doomed to Internationalization and Modernization of Corporate Culture; The Russian Experien Ghenadie Anghel Book 2012 Gabler Verlag | Sprin

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Small-Intestine

Die Aufgaben des modernen Staatesestion of corporate cultural self-interrogation and modernization. In particular, the objective of this paragraph is to discuss what is special and unique about the process of internationalization of German companies.

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Doomed to Internationalization and Modernization of Corporate CultureThe Russian Experien

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Doomed to Internationalization and Modernization of Corporate Culture978-3-8349-3498-7

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nization of corporate values as result of internationalizati.What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a

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Book 2012hould they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general direct

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https://doi.org/10.1007/978-3-642-96456-5ose elements of German corporate culture that come under pressure of adjustment as a result of an encounter with foreign economic and corporate cultures, the concluding chapter shall discuss the need for cultural upgrading in view of value change, cultural diversity and technological innovations.

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