Titlebook: Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary; Matt Hills Book 2015 Matt Hills 2015 Docto

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沒花的是打擾

,Introduction: Media Anniversaries — Brand, Paratext, Event … and the Hype of the Doctor,verly emphasized the ritual centrality (and national unification) of media events. I conclude that a rigorously paratextual take on anniversaries as “unfolding events” is required. This Introduction thus develops, and contests, theorizations emerging from the “paratextual cohort” in screen studies.

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