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Titlebook: Diversity in European Marketing; Text and Cases Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me Textbook 2012 Gabler Verlag | Springer F

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發(fā)表于 2025-3-21 18:45:12 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Diversity in European Marketing
副標(biāo)題Text and Cases
編輯Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me
視頻videohttp://file.papertrans.cn/283/282153/282153.mp4
概述Case studies and insights on the European marketing and management of companies.Written by expert academics of leading management schools in Europe
圖書封面Titlebook: Diversity in European Marketing; Text and Cases Thomas Rudolph,Bodo B. Schlegelmilch,Jan Niklas Me Textbook 2012 Gabler Verlag | Springer F
描述Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.
出版日期Textbook 2012
關(guān)鍵詞Consumer Behavior; Demographics in Europe; European Market; Marketing; Marketing Environments; Retail Str
版次1
doihttps://doi.org/10.1007/978-3-8349-6976-7
isbn_softcover978-3-8349-1420-0
isbn_ebook978-3-8349-6976-7
copyrightGabler Verlag | Springer Fachmedien Wiesbaden 2012
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Nostalgic Branding in Central Europe dates back to 1962 when the national pharmaceutical company Galena Opava started to distribute Kofo-syrup to producers of non-alcoholic beverages in former Czechoslovakia. The Kofo-syrup was used as a key ingredient for the Kofola drink. Since the 1960?s, Kofola has been gaining popularity all over
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Private Label Strategies in Europee US and understand the reasons for the growth of private labels. Next, we will review what are the objectives followed by retailers in the development of private labels and the different types of private labels that retailers have created over the years.
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European Market Entry – The Case of DeLavalng equipment and automation, prepared for a meeting with the company’s executive team concerning “how to go to markets.” The backdrop for the meeting was a mix of good and bad news. On the one hand, the company’s investments in robotic high-tech solutions for dairy farming had been crowned with succ
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Textbook 2012he topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.
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