Titlebook: Discrete Choice Experiments Using R; A How-To Guide for S Liang Shang,Yanto Chandra Book 2023 The Editor(s) (if applicable) and The Author(

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The Fundamentals of Discrete Choice Experiment (DCE),cover the nuts and bolts of the DCE methodology in detail. As we will demonstrate in this chapter, a key strength of DCE is that it involves low cognitive complexity (i.e., easy to understand and respond to) for respondents when performing choice tasks. In a DCE, respondents are offered two or more

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Designing DCE Choice Set Using R,sts of all possible combinations of attribute levels, but it is often considered too costly and tedious for respondents. A recommended approach is to employ . in the DCE design, which uses a randomized but smaller combination of attribute levels. This chapter discusses techniques and steps to genera

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DCE Data Analysis Using R,l specification, and estimation. This demonstration involves the use of various R packages for estimating the classical multinominal logit model, calculating the goodness of fit, and computing the marginal willingness to pay values (i.e., the relative importance of non-monetary attributes in DCE stu

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