Titlebook: Digitalization in the Luxury Fashion Industry; Strategic Branding f Anna Cabigiosu Book 2020 The Editor(s) (if applicable) and The Author(s

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VERT

Solder Paste in Electronics PackagingThis chapter describes the omnichannel strategy and how it applies to luxury fashion. The chapter allows:

BUST

https://doi.org/10.1007/978-94-011-6050-6This chapter presents and discusses the “see now buy now” business model and describes how it has been applied so far by luxury fashion firms. Overall the chapter allows:

Bricklayer

Solder Paste in Electronics PackagingThis chapter elucidates how new digital technologies are shaping the fashion industry. The chapter allows:

Tractable

Solder Paste in Electronics PackagingGucci belongs to the Kering Group, which also has other champions such as Balenciaga and Saint Laurent. However, Gucci is the fashion luxury brand of Kering that has been growing worldwide the most in the last few years. This chapter:

ambivalence

Solder Paste in Electronics PackagingThis chapter describes the business model and the digital initiatives of the most successfully growing brands of the Kering Group. Overall this chapter:

harrow

調(diào)色板

Introduction,This chapter offers an overview of this book, its structure, aim and main contributions. Overall the book provides:

contrast-medium

octogenarian