Titlebook: Digitalization in Halal Management; Ahmad Rafiki Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to Spr

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Comparative Analysis of Digitally-Enabled Community in Supporting the Halal Industry in Muslim Majoht into how business should be performed. The halal industry is no longer just a religious symbol but has developed into a universal symbol of quality, hygiene, health, and safety. This is certainly an opportunity to boost economic growth for countries with a majority Muslim population by taking a p

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Social Media Marketing and Halal Brand Equity,rketing. We assume that halal brand equity represents the value of a brand that is different from the common brand value. The establishment of brand equity in a halal brand begins with the individual’s selective processing of the brand based on prior consumption experiences, which leads to the forma

IOTA

The Role of Interactive Social Media and Emotional Value on Halal Cosmetic Purchase Intention,rchase halal cosmetics. This study adopts a content analysis technique where various sources are referred to including research articles, official documents, and reports. The large number of cosmetic choices available in the market raises concerns for Muslim consumers because of the safety factor of

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Halal Lifestyle, Trends, and Branding of Muslim Societies in Indonesia,ia. The study adopts a content analysis technique where various sources are referred including reports, official documents, and research articles. The halal lifestyle, trends, and branding have positive development but need significant initiatives by the stakeholders. Other opportunities for halal l

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