Titlebook: Digitalisation in Mobility Service Industry; A Survey-based Exper Patrick Siegfried Book 2022 The Editor(s) (if applicable) and The Author(

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Marcus Brandenburg,Gerd J. Hahn,Tobias Rebson for a mobility need and it can be categorised into two overarching motives. This chapter analyzes the process of choice of travel mode and the influence of habits on travel mode, and draws the conclusion that information has a great influence on the choice of travel mode. The author redefines dig

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Morgane M. C. Fritz,Niklas Tessmannto become personalized, commoditized and convenient. The author analyzes CEM and CRM and summarizes the main differences between the two approaches. At the same time, the application status of CRM and CEM is explored. The author also points out that in the digital era, mobile operators have great ap

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M. B?lter,R. M?ller,W. Müller-Luppresearch. The author designs a questionnaire by assigning 15 questions to three categories plus three open-ended questions. The scale design was decided to limit the scale points of the concerned questions to four and five. At the same time, the author also implemented some preventive measures in th

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David R. Klein,Margarita Magomedovais characterised by a strong manifestation in car ownership Utilisation of CRM measures in terms of loyalty programmes is widely accepted by the survey’s participants. The subconscious survey in terms of capital investment demonstrates a clear tendency towards digital and non-traditional mobility co

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