Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze

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Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insightse present chapter compares two sharing economy platforms in transportation in India, Ola and Uber taxi services, in terms of customer experiences in service quality. It uses Twitter analytics for the same. Tweets were downloaded using Twitter API for both Ola and Uber and content analytical procedur

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Smart Cities and Marketing: The Female-Relational-Orientationed when they use the Internet of the Things. Humans are privately organized in single, nuclear, and extended families, at work in teams and in public transport as streams of people going in and out of the neighborhood. Secondly, this chapter introduces the concept of superdiversity and its consequen

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https://doi.org/10.1007/978-3-030-24374-6Digital Marketing; Digital Advertising; Social Media; Social Media Marketing; Information and Communicat