Titlebook: Digital Wine; How QR Codes Facilit Tara Brabazon,Mick Winter,Bryn Gandy Book 2014 The Author(s) 2014 Aotearoa Wine Producers and QR Codes.D

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QR Codes and the Dialogue Between Analogue and Digitalormation in a smaller space, because they can be read vertically and horizontally. Further, they can be read at multiple angles, with the algorithm used to create them enabling a higher margin of error (between 7 and 30?%).

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2191-5482 by QR codes provide information about wine and winemakers.ApThis book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought ab

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QR Codes and Wine Mediay buy the product on the shelf for its particular use; they buy its .. Importantly, considering the arguments made in our last sections about matching the correct platform with the appropriate information and the precise audience, these ‘customers’ or ‘people’ who purchase wine must be carefully located and analyzed.

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World Famous in New Zealandrnational creative industries. Yet this success is recent and of a scale that has moved the industry into the ultra-premium branding. New Zealand has all the characteristics required for a successful QR-enabled campaign for international wine marketing.

DENT

100?% Pure New Zealandnacted to develop export markets for film, design, tourism, and music. Wine is incredibly important to this narrative. From 2000, scholars recognized the power and value of this external brand management of New Zealand Wine.