Titlebook: Digital Transformation of SME Marketing Strategies; Innovating for the 4 Riccardo Rialti,Lamberto Zollo Book 2023 The Editor(s) (if applica

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Introduction,ce. The business world transitioned from a semi-analogic paradigm to a fully digital one. Businesses were then obliged to switch the way they were operating, including data among their core resources, and starting to rely on machine-based decisions.

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k that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resourcefor students and researchers of marketing, innovation and industry 4.0..978-3-031-33648-5978-3-031-33646-1

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Digital Transformation of SME Marketing Strategies978-3-031-33646-1

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