Titlebook: Digital Towns; Accelerating and Mea Theo Lynn,Pierangelo Rosati,Colm O‘Gorman Book‘‘‘‘‘‘‘‘ 2022 The Editor(s) (if applicable) and The Autho

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Infrastructure for Digital Connectivity,s policymakers seek to harness its potential to drive economic development and improve standards of living. However, significant challenges continue to impede the delivery of comprehensive digital connectivity across all social groups and geographical contexts. As ever greater technological advances

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The Governance of Digital Town Initiatives,e range of stakeholders, who may have conflicting motivations. It requires substantial horizontal integration at a local level to leverage local contextual knowledge and relationships to increase participation in initiatives, while at the same time requiring vertical integration with political, soci

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Bringing It All Together: The Digital Town Readiness Framework,de are progressing in their digitalisation efforts. Unfortunately, some parts of society and the economy are under-represented in extant measurement frameworks and composite indices and are in danger of being left behind. This chapter presents an integrated framework for measuring and benchmarking t

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Einleitung, l?ngst Alternativen zu den klassischen Instrumenten der absatzgerichteten Kommunikationspolitik entdeckt. Dieser Trend hat sich auch für den Werbetr?ger Fernsehen best?tigt. Hohe Kosten, ges?ttigte Werbem?rkte, Einschr?nkungen bezüglich Werbezeit und -umfang, Fernsehwerbeverbote für gewisse Produkt