Titlebook: Digital Strategies in a Global Market; Navigating the Fourt Natalia Konina Book 2021 The Editor(s) (if applicable) and The Author(s), under

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Digital Strategy Implementation in Marketing: New Performance and Risks, companies in global markets. Since, as a global process, digitalization covers all markets, the purpose of the paper was to analyze the changes that have been taking place with marketing tools and strategies, using the example of companies operating in Russian markets. The author conducted a study,

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Institutionalization of the Fourth Industrial Revolution in National Economics and on Global Markets and varied attempts to achieve success amidst this turbulent and constantly changing global market has created two main paradigms of institutional policy, correlating with the countries that initiated and/or achieved the embedding of the Fourth Industrial Revolution. The state, as the initiator, p

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The Impact of the Fourth Industrial Revolution on Network Business Models, is relevant to ask whether, in practice, the geographical proximity of research group members always contributes to innovation activity. Many research papers have shown that when teams work face-to-face, the new technologies they create are more likely to be successfully commercialized. It is also

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Strategies for Creating Value Chains in the Digital Economy,st all countries—whether a developed or developing state—participate in a GVC, regardless of their stage of development. At present, relations in the international trade system are being transformed, and GVCs play a key role in this new world economy; approaches to new product developments, and the

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