Titlebook: Digital Strategies in a Global Market; Navigating the Fourt Natalia Konina Book 2021 The Editor(s) (if applicable) and The Author(s), under

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Satish Kumar Verma,James Francis‘White, Jrmanagerial decisions amidst this dynamic and volatile market. The key factor for success in?today’s?environment is digital transformation. In this?regard, this article discusses the impact digitalization has upon the planning,?organization, coordination, management, and control processes of the main

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https://doi.org/10.1007/978-1-349-02842-9w strategies in the agribusiness sector. The article sets out to reveal new general tendencies for developing new digital platforms in the era of the Fourth Industrial Revolution, as well as for the way the agribusiness sector is adapting to the requirements of the digital economy. The authors point

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Environment and Plant-Seed Transmissione basic stages: operational processes, customer experience, and business models. The article considers the digital transformation of business models particularly within the retail sector, using a comparative analysis of platforms (ecosystems) and traditional business models. On the one hand, digital

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Miller B. McDonald,Lawrence O. Copelandpirical marketing strategies in the context of the beginning of the fourth industrial revolution. Providing a unique customer experience is vital to the success of contemporary hotel chains. The introduction of state-of-the-art digital tools into companies’ marketing activities enables them to provi

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Miller B. McDonald,Lawrence O. Copelandtrial Revolution affect firms of different sectors and economies to various degrees. The radical and dynamic changes in the global economic landscape generated by the Fourth Industrial Revolution set the questions for further research dealing with major international companies. There is a need for i

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