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Titlebook: Digital Stractics; How Strategy Met Tac Chris Outram Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 business.marketing.stra

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發(fā)表于 2025-3-21 17:00:16 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Digital Stractics
副標(biāo)題How Strategy Met Tac
編輯Chris Outram
視頻videohttp://file.papertrans.cn/280/279721/279721.mp4
概述Articulates a phenomenon that we already know is happening but hadn‘t named yet.Quality of input from real life practitioners.Looks at the impact of digital not just on marketing but on wider corporat
圖書封面Titlebook: Digital Stractics; How Strategy Met Tac Chris Outram Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 business.marketing.stra
描述In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.?.In today‘s digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of ‘digital‘ and expect harder and more rigorous medium term planning from start-ups..As a result, while the empirical process of learning by doing is becoming part of traditional companies‘ strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics.?.Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractic
出版日期Book 2016
關(guān)鍵詞business; marketing; strategy; start-ups; hybrid business models; e-commerce
版次1
doihttps://doi.org/10.1007/978-1-137-57483-1
isbn_ebook978-1-137-57483-1
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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發(fā)表于 2025-3-21 22:56:18 | 只看該作者
Book 2016ich planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.?.In today‘s digital economy even large companies are finding that their
板凳
發(fā)表于 2025-3-22 04:13:42 | 只看該作者
,Hybrid Players — Waking up to the New Digital Reality!,possible until a digital threat is truly evident. They worry primarily about the fact that moving online might involve the reduction of their more conventional/traditional activities. All too seldom do hybrids consider digital to be a big opportunity which could open up access to new sources of grow
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發(fā)表于 2025-3-22 06:18:30 | 只看該作者
Book 2016 up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics.?.Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractic
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發(fā)表于 2025-3-22 09:37:46 | 只看該作者
e battlefield of online commerce, strategy blends with tactics.?.Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractic978-1-137-57483-1
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發(fā)表于 2025-3-23 05:22:45 | 只看該作者
Fashioning Self, Battling SocietyThere is little debate that the digital era has created, and will continue to create, many models which will open up entirely new ways to access markets, and interact with consumers.
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發(fā)表于 2025-3-23 06:41:03 | 只看該作者
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