| 書(shū)目名稱(chēng) | Digital Relevance | | 副標(biāo)題 | Developing Marketing | | 編輯 | Ardath Albee | | 視頻video | http://file.papertrans.cn/280/279632/279632.mp4 | | 概述 | This book looks at content holistically so that the messages being put out in there has strategic and meaningful impact.Albee is able to guide organizations through crafting a strategy for their conte | | 圖書(shū)封面 |  | | 描述 | Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience‘s context that they can‘t help but take next steps toward purchase. | | 出版日期 | Book 2015 | | 關(guān)鍵詞 | B2B; Content Marketing; Customer Journey; database; design; foundation; Investment; leadership; marketing; on | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137452818 | | isbn_ebook | 978-1-137-45281-8 | | copyright | Palgrave Macmillan, a division of Nature America Inc. 2015 |
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