Titlebook: Digital Platform Regulation; Global Perspectives Terry Flew,Fiona R. Martin Book‘‘‘‘‘‘‘‘ 2022 The Editor(s) (if applicable) and The Author

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Introduction,w datafied, participatory advertising operations; how we can foster local content and conceive the politics of discoverability in an age of global streaming services; why platforms might have more in common with telecommunications than media companies, and, fundamentally, why governments’ early supp

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,Regulating Platforms’ Algorithmic Brand Culture: The Instructive Case of Alcohol Marketers on Sociaing integrates participatory forms of audience engagement with the prospecting, segmentation and targeting of consumers is crucial for developing an accountable regulatory regime that allows for effective governance of the commercial activities of marketers and brands on platforms.

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State Actor Policy and Regulation Across the Platform-SVOD Divide,that bring policy and regulation together across the platform-SVOD divide: digital and global players have been beyond the reach of established broadcasting regulation; the nature of the Silicon Valley playbook for disrupting media markets; and platforms and SVODs now need not only to be aggregators

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2634-6192 ores. .An important and timely work, ‘Digital Platform Regulation’ provides valuable insights into new global platform-orientated policy reforms, supplying an important resource to researchers everywhere seekin978-3-030-95222-8978-3-030-95220-4Series ISSN 2634-6192 Series E-ISSN 2634-6206

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Rural Technology Development and Deliverythat bring policy and regulation together across the platform-SVOD divide: digital and global players have been beyond the reach of established broadcasting regulation; the nature of the Silicon Valley playbook for disrupting media markets; and platforms and SVODs now need not only to be aggregators