Titlebook: Digital Marketing Technologies; Hashem Aghazadeh,Mozhde Khoshnevis Textbook 2024 The Editor(s) (if applicable) and The Author(s), under ex

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Hashem Aghazadeh,Mozhde KhoshnevisDiscusses marketing technologies and artificial intelligence.Fills the gap in the recent development in marketing.Introduces the whole technologies that can be applied in marketing

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Digital Marketing Implementation and PracticeIn this chapter, we will discuss different elements of digital marketing implementation, including tactics, actions, evaluation, correction and improvement.

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Main Martechs in BriefThe purpose of this chapter is to discuss marketing technologies that we introduced in Chapter?. in more detail and give audiences an insight into the latest technologies that can be used in marketing.

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978-981-97-0606-8The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

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